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Why Manufacturing Leaders Should Invest in Video to Tell their Story and Build Their Brand, 383

Why Manufacturing Leaders Should Invest in Video to Tell their Story and Build Their Brand, 383

FromMaking Chips Podcast for Manufacturing Leaders


Why Manufacturing Leaders Should Invest in Video to Tell their Story and Build Their Brand, 383

FromMaking Chips Podcast for Manufacturing Leaders

ratings:
Length:
33 minutes
Released:
Nov 22, 2023
Format:
Podcast episode

Description

Why do you need to create video content, both for recruiting team members and bringing in new business? How do you get started when you don’t have the budget to hire a production company? Casey Voelker and Matthew Nix share what you can do to kickstart video marketing for your shop—and why it’s incredibly important—in this episode of MakingChips! Because if you aren’t Making videos, you’re losing out on money. BAM! – Nick Segments [0:16] Sign up for a Thomasnet™ program [3:11] Manufacturing News: Short-form video trends [9:12] How Casey started working with Nix Companies [13:27] Palo Alto Networks Industrial OT Security [16:16] How to get started creating videos  [22:33] Integrate video marketing into your business [24:16] Content marketing in manufacturing [27:57] A day in the life of a craftsman [29:05] Incorporating video into MakingChips [29:44] Join the AMT Community [32:00] Why you need to create video content Resources mentioned on this episode Thomasnet™ programs Matthew Nix on LinkedInLinkedIn Casey Voelker on LinkedIn 7 Short-Form Video Trends to Watch in 2023 Palo Alto Networks Industrial OT Security CapCut Video Editor Manufacturing Transparency: How Ken Parent is Inspiring the Industry Documentary: The Story of Content: Rise of the New Marketing Full Time Filmmaker  Join the AMT Community Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube
Released:
Nov 22, 2023
Format:
Podcast episode

Titles in the series (100)

MakingChips is hosted by a set of multi-generational manufacturing leaders who are on the factory floor everyday, living their lives in the world of manufacturing—they know first hand that manufacturing can be challenging. Founders Jim Carr and Jason Zenger released their first podcast in late December 2014—releasing over 300 episodes to-date, reaching more than 650,000 downloads—all while striving to deliver on their mission, to “equip and inspire the metalworking nation.” In 2019, Nick Goellner, another multi-generational manufacturing leader, joined the MakingChips hosts, bringing a third generation of manufacturing leaders to the table. Join the hosts as they work through industry challenges with leaders such as Titan Gilroy (Titans of CNC), John Saunders (NYC CNC), Mark Terryberry (Haas Automation) and more.