In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important.  Being “the best kept secret” should NOT be your goal.  Julie tells us why starting with a new website or a new logo is NOT the right first step. Marketing Steps: 1. Competitive Analysis 2. Interviews 3. Online Analytics 4. Influencer Identification (Defining Your Buyer Types) 5. Develop the Plan Jim and I want you to be equipped when you are having a discussion with a firm to help you with marketing or your e-Strategy. In our Manufacturing News segment, we discuss multiple articles that cite a slow down in business for the beginning of 2015. About MakingChips MakingChips is a weekly podcast that will equip leaders in the metalworking manufacturing industry with valuable content to utilize in their career and business. What makes MakingChips unique is the fact that we are in the trenches getting dirty, leading, managing, designing, solving problems and pushing productivity.  MakingChips is here for us to report back from the factory floor to tell you what worked and what didn’t work…we tell you the mistakes we made and what we are excited to try.  We want to understand your problems and leverage this community to find a solution. Our goal is to equip manufacturing leaders and for those leaders to influence others in the manufacturing industry. From Jim: I'm the owner of CARR Machine & Tool, Inc., a 2nd generation high precision CNC machine shop utilizing 3 and 4 axis CNC Machining Centers. I’ve been at this a long time and ! know machining like the back of my hand. Our company specialty is short to medium run jobs where we consistently hold tolerances of ± .0005 utilizing state-of-the-art tooling - which I get from Jason! From Jason: I'm the president of ZENGERS, a 3rd generation industrial supply company. I direct our team of metalworking specialists to decrease costs and increase productivity of our metalworking customers by applying the best tooling for the job and utilizing tool crib management technology. Subscribe and Follow Facebook: https://www.facebook.com/MakingChipsPodcast Twitter: http://twitter.com/Making_Chips Instagram: http://instagram.com/MakingChips Website: http://MakingChips.com