Having a high level of competence solves all problems in business, especially how referable we are. No one hires an incompetent professional, let alone tells their friends and family about them - even if they have the best character.   There are many ways we can raise our expertise and escape average. From contracts to knowing the market, providing a high quality service gets more people to want to work with us.   Why is competence the key to continued success in referrals? In this episode, we dive into part 2 of our 3 Cs series, and share why competence is important in the eyes of the consumer, our databases and sphere of influence.    Character is “do the right thing”, competence is “do things right”. -Michael Maher    Three Things You’ll Learn In This Episode     -Competence is the biggest deal and the easiest thing to fix Why do highly competent people get away with not having the best character?   -Escape average  If you’re just getting by in your job, it’s easier to get overrun by the competition. How do we raise the standard of the work we do?    -How to easily increase your competence  Becoming an expert on market conditions instantly makes us more referable. What other areas can we tackle to get a huge result?    Episode: 305 Title: The 3 Cs of Referability: Fortune Favors the Highly Competent Host: Michael J. Maher