At the end of every year, agents dust off their business plans to hit the ground running in the new year. But a business plan doesn’t include a strategy for reaching out to and communicating with your tribe - which is just as necessary. That’s why you also need an annual appreciation plan, and it’s particularly critical in today’s market.   The barriers to cold calling have never been higher, along with the angst against Realtors. Communicating with people we already know is how we grow and get more referrals.   How do we formulate our appreciation plan? How does it solve so many problems in our businesses? In this episode, we talk about the power of an intentional appreciation plan for your database.   The litigation and lawsuits have raised some angst against real estate agents. We have to tiptoe around consumers, but we don’t have to tiptoe around our friends. -Michael Maher    Three Things You’ll Learn In This Episode     -Business plan vs. appreciation plan What multi-modal approach of communication are we going to use to express our appreciation to the marketplace?    -‘Don’t talk to strangers’ is great business advice  Instead of focusing on marketing to strangers, why do we need to pour into the people we already know?    -Maximize referrals in advance  Can we easily communicate with the different types of people in our database?