Throwing events and creating memorable experiences is a guaranteed way to get leads for our real estate businesses. But the key to a successful event is not to make it about real estate at all.   The last thing we want to do is make people uncomfortable by talking shop - or worse asking for a referral. The amazing thing is, even if the event isn’t about real estate, people will refer us if we make it memorable.   How do we create a calendar of flagship events? How do we learn from past events to make the next one better?   In this episode, Owner and Managing Partner at Rice Properties Group, Lindsay Rice shares her success and lessons from her client events - from the Summer Sip and Swirl to the 5k BBQ Fun Run.   It’s now obvious that we don’t have to get up at the event to have a speech about real estate. -Lindsay Rice   Three Things You’ll Learn In This Episode     -Improving the flow of your events  How do we limit guest confusion from the moment they arrive to the moment they leave?   -A mental health event  How did Lindsay turn making a difference into a successful event?   -An accidental dinner, a wonderful gathering  How did an unplanned event turn into a huge referral source?   Guest Bio Lindsay Rice is the Owner and Managing Partner at Rice Properties Group. She’s an experienced Realtor with a demonstrated history of working in the real estate industry. Lindsay is skilled in Sales, Short Sales, Foreclosures, Buyer's Agent, and Working with Relocation Buyers. Connect with Lindsay on LinkedIn (https://www.linkedin.com/in/lindsaylmack/)   Episode: 309 Title: How to Grow Your Real Estate Business Without Talking About Real Estate w/Lindsay Rice Host: Michael J. Maher