Today you’ll hear from a woman who left behind her corporate career for hosting. While it's hard to do, we've heard that story before. But here's a story you haven't heard; she made it her priority to get 70% direct booking, and in this episode, shares how she did it.Kerri Gibson is a CPA who spent the first 22 years of her career in international technology and development for tax and accounting firms. She has worked as an advisor to the Obama administration on tax legislation and was twice named one of the most influential CPAs under the age of 40 in the USA. After experiencing burnout, Kerri reevaluated her career and priorities. In 2017, she pivoted to the hospitality and real estate investment sector, including short-term rentals, and discovered her passion for entrepreneurship, hospitality, and design. Chalets Hygge, founded in 2017 by Kerri and her partner Philippe, has become a recognizable short-term rental brand in Quebec, Canada. They have built a brand that contributes to the local economy and culture by focusing on guest experience, passion for supporting sustainable and local businesses, and involvement in local government and tourism associations. Their success is evident in the numerous publications and television spots featuring their properties. By focusing on building a direct booking business, they have achieved an impressive 70% direct booking rate, allowing them to maintain control over the customer experience and build a loyal customer base. Kerri’s journey is definitely one to learn from and aspire to, and we know you’re going to learn so much from this conversation.To learn more, and for the complete show notes, visit: http://thanksforvisiting.meResources:• Website: chaletshygge.com• Instagram: @kerri_reinvented• Read: Start with Why by Simon Sinek• LinkedIn: Kerri Gibson• Read: The 5 Love Languages by Gary Chapman• Lodgify: lodgify.com• #STRShareSunday: @littlewolflodgeThanks for Visiting is produced by Crate Media.Mentioned in this episode:Hosting Business Mastery Method | Join us for our live, free, host masterclass and learn how to OWN your digital real estate!Sign up at hostmasterclass.com.TFVCON | Join us September 24-26 in Columbus, Ohio for TFV CON 2023!Grab your spot now at tfvcon.com.Minoan | Minoan helps short-term rentals and boutique hotels enhance their appeal with their customizable, curated retail platform.Visit MinoanExperience.com and tell them TFV sent you!Hostfully | Sign up today and use coupon code THANKSFORVISITING to get 2 Free Guidebooks!Sign up at Hostfully.comBreezeway | Breezeway is our favorite all-in-one property operations and messaging app. We use Breezeway to standardize our cleaning, maintenance, and inspection processes and automate guest...