Join us for an episode that shatters the misconceptions surrounding sales, revealing its true essence as a journey of connection and meaningful experiences. Our guest, Lisa Proeber, founder of The Middle Six, brings over two decades of experience to the table as she challenges the outdated notion of sales being a dirty word.Together, we explore how sales can be transformed into a platform for building authentic relationships and solving problems. Lisa shares insights on making sales less about the hard sell and more about forging genuine connections with customers, ensuring that every interaction feels like a high-five moment rather than a mere transaction.Throughout our conversation, we uncover practical strategies and tools that empower small business owners and solo entrepreneurs to become sales superheroes. From leveraging technology to mastering the art of storytelling, we delve into the tactics that can elevate businesses and create lasting impact.Join us for an eye-opening discussion that will revolutionize your approach to sales, inspiring you to cultivate meaningful connections and redefine success in the sales landscape, one relationship at a time.What We're DrinkingThis week we're drinking the Milwaukee Rockstar Blend from Anodyne Coffee Roasting Company.ResourcesClosing the Deal: The Ultimate Sales TrainingThe Laser Collective Transform your laser cutting and engraving business with our commercial use files.Support the showConnect: lattesandlasers.com Buy Us A Coffee Facebook Instagram TikTok YouTube