I built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Listen to this episode to learn what it is.The skill is a subset of client management, and it will absolutely make or break your business. And it's the most valuable skill you'll ever learn for life and business.Communication is THE skill for building and scaling a successful agency. It is critical to build proper communication into your systems, training, evaluations, and culture. This is easier said than done, which is why we created The 3 Cs of Communication.My 17 years of experience as an employer have taught me a sad irony: The better someone is at their job, the worse they are at communication (generally speaking).I think it's an accompaniment to the curse of the expert, where you simply can't understand how much or how little other people know about your realm of expertise. To guard against this, codify communication. Here's how we've done that at Solutions 8: The 3 Cs✔️ Clarify✔️ Commit✔️ CloseHow do you feel about my "3 Cs"? Is there anything you'd add/edit/delete? Let me know!Are you looking for the right agency for your business? Download your free checklist and guide on how to pick the best Google Ads agency here: https://sol8.com/best-google-ads-agency/0:00 The Most Valuable Skill You'll Ever Learn for Life and Business2:15 Clarify4:03 Commit4:49 CloseNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/? The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  ? Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN...