Customer support and customer success play crucial roles in any business. However, when these teams operate independently, it can lead to issues for both the customers and the business.In this insightful episode, we explore the vital connection between Customer Success and Customer Support with our special guest, Mikael Blaisdell, Executive Director at The Customer Success Association. Mikael brings extensive expertise in Customer Support, shedding light on the alignment and collaboration between these essential functions.Key Points:Separation Benefits: Insights on the benefits of separating Customer Success and Customer Support.Distinct Goals: Highlighting distinct goals and performance indicators for both functions.Efficiency Through Specialization: Discussing increased efficiency through specialization and managing scalability challenges.Join us in this thought-provoking discussion as we unravel the intricacies of Customer Success and Customer Support, providing valuable insights and perspectives.Watch the full episode here: https://youtu.be/TWlWsuFVoh4◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️Additional Resources:? Blog: Customer Support 2.0 and the Rise of the Portfolio Success Managerhttps://bit.ly/47Drtx7? Video: ? Customer Success vs. Customer Support: What's the difference?https://youtube.com/shorts/Paq5q1dcfaE⏬ Download Infographics: Customer Success vs. Customer Experiencehttps://bit.ly/4aReQBz◾️◽️◾️◽️◾️◽️◾️◽️ Whenever you’re ready, here are three ways to build, optimize, or scale your Customer Success practice:1. Enhance Your Customer Success Approach — Grab a free copy of our Customer Success templates and infographics to streamline your strategies. Click Here2. Join Our YouTube Community — Explore Customer Success insights and strategies with industry experts. Learn from professionals about optimizing partner relationships in the tech sector. Click Here 3. Work With Our Team Privately — If you are an executive working for a tech company, and you would like to work with our team to take your go-to-market growth strategy from ordinary to extraordinary using customer success methodologies … Just submit the 'Contact Us' form … let us know what are the key challenges you have working with clients, what you’d like us to work on together, and we’ll send you more details. Click Here ◾️◽️◾️◽️◾️◽️◾️◽️ ? Visit our Website - CSM Practice? Sign up for our Newsletter