20 min listen
How to establish a Partner Success Program
How to establish a Partner Success Program
ratings:
Length:
36 minutes
Released:
Nov 10, 2023
Format:
Podcast episode
Description
There is little content out there on Partner Success. Perhaps because there are so few customer success teams who have already established a Partner Success practice. In this episode, we have invited Andrew Carothers to unravel the story of how Cisco built their award-winning global Partner Success Program, phase by phase.According to Andrew, Cisco initiated its partner success program over 8 years ago and went on to win multiple US•CXA awards in 2022 alone. Establishing the Partner Success practice played a pivotal role in boosting renewals and upsell revenues.Over the years, Cisco expanded its Partner Success practice globally, achieving remarkable success. While Cisco is a massive organization, the strategic framework shared by Andrew is also applicable to organizations of any size. As Andrew puts it, "If Cisco can do it…" any less complex organization should be able to as well.Tune in for this enlightening discussion where we cover various aspects of Partner Success:The fundamental building blocks of a Partner Success programInitial steps and essential due diligenceCollaborating and sharing customer data with partnersThe role of a Partner Success ManagerThe significance of a Partner portalLeveraging customer contact information and campaignsInsights into Cisco's 'Lifecycle Advantage' programThe journey of taking the Partner Success practice globalMeasuring success with Partner Success metrics and KPIsThe importance of educating partnersThe impact of Partner Success on Cisco's business and the tangible results achievedDon't miss this in-depth exploration of Partner Success. Whether you're part of a large corporation or a smaller organization, the lessons shared here can apply to your journey towards success. Listen now to gain valuable insights and strategies for enhancing your Partner Success efforts.Watch the video to find out more! https://youtu.be/V-0pz66DyDw◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️Additional Resources? Video: What is PARTNER SUCCESS?https://youtu.be/Q0JVmDUkBOQ? Video: Dreamforce 2017 Partner Success Breakout Session Introhttps://youtu.be/nx8SJjeRe0M? Video: Defining the Customer’s Desired Outcome Using CUSTOMER DATAhttps://youtu.be/QNUtwWoybAk? Video: Designing a Customer Lifecycle Map and its Impacthttps://youtu.be/NTzQMmfkZDs⏬ Download Infographic: Technology Stack for Customer Successhttps://www.csmpractice.com/customer-success-software-technology-stack◾️◽️◾️◽️◾️◽️◾️◽️? Visit our Website - CSM Practice? Subscribe to our YouTube Channel? Sign up for our Newsletter? Download Templates and Infographics Thanks for listening!
Released:
Nov 10, 2023
Format:
Podcast episode
Titles in the series (81)
How to Develop a QUARTERLY BUSINESS REVIEW (QBR) by CSM Practice - The Customer Success Podcast