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How to establish a Partner Success Program

How to establish a Partner Success Program

FromCSM Practice - The Customer Success Podcast


How to establish a Partner Success Program

FromCSM Practice - The Customer Success Podcast

ratings:
Length:
36 minutes
Released:
Nov 10, 2023
Format:
Podcast episode

Description

There is little content out there on Partner Success. Perhaps because there are so few customer success teams who have already established a Partner Success practice. In this episode, we have invited Andrew Carothers to unravel the story of how Cisco built their award-winning global Partner Success Program, phase by phase.According to Andrew, Cisco initiated its partner success program over 8 years ago and went on to win multiple US•CXA awards in 2022 alone. Establishing the Partner Success practice played a pivotal role in boosting renewals and upsell revenues.Over the years, Cisco expanded its Partner Success practice globally, achieving remarkable success. While Cisco is a massive organization, the strategic framework shared by Andrew is also applicable to organizations of any size. As Andrew puts it, "If Cisco can do it…" any less complex organization should be able to as well.Tune in for this enlightening discussion where we cover various aspects of Partner Success:The fundamental building blocks of a Partner Success programInitial steps and essential due diligenceCollaborating and sharing customer data with partnersThe role of a Partner Success ManagerThe significance of a Partner portalLeveraging customer contact information and campaignsInsights into Cisco's 'Lifecycle Advantage' programThe journey of taking the Partner Success practice globalMeasuring success with Partner Success metrics and KPIsThe importance of educating partnersThe impact of Partner Success on Cisco's business and the tangible results achievedDon't miss this in-depth exploration of Partner Success. Whether you're part of a large corporation or a smaller organization, the lessons shared here can apply to your journey towards success. Listen now to gain valuable insights and strategies for enhancing your Partner Success efforts.Watch the video to find out more! https://youtu.be/V-0pz66DyDw◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️Additional Resources? Video: What is PARTNER SUCCESS?https://youtu.be/Q0JVmDUkBOQ? Video: Dreamforce 2017 Partner Success Breakout Session Introhttps://youtu.be/nx8SJjeRe0M? Video: Defining the Customer’s Desired Outcome Using CUSTOMER DATAhttps://youtu.be/QNUtwWoybAk? Video: Designing a Customer Lifecycle Map and its Impacthttps://youtu.be/NTzQMmfkZDs⏬ Download Infographic: Technology Stack for Customer Successhttps://www.csmpractice.com/customer-success-software-technology-stack◾️◽️◾️◽️◾️◽️◾️◽️? Visit our Website - CSM Practice? Subscribe to our YouTube Channel? Sign up for our Newsletter? Download Templates and Infographics Thanks for listening!
Released:
Nov 10, 2023
Format:
Podcast episode

Titles in the series (81)

Want to learn more about Customer Success? On this Customer Success podcast we invite guests from all over the world to open up about their Customer Success strategies and provide you with tactical advice that you can use in your own organization to improve customer retention, increase solution adoption, expand upsell revenues, perfect your renewal processes and gain more advocates. Be sure to subscribe to our podcast to get notified when we upload a new podcast episode!