Ken Goodrich, CEO of Goettl returns to the podcast with his VP of Sales, Dale Steele to talk Coronavirus Strategy. During every major challenge our nation has faced, Goettl has thrived and found new ways to push on. The one attribute that every business owner must possess to make it through times like this: the courage to lead. Since HVAC & Plumbing are an essential business, it is important that you keep going and not pull back on your internet marketing. Customers must have operating, reliable systems during these unprecedented times. With customers being home more and competitors pulling back, you need to press on while the need increases. Goettl is having another record-breaking month this March. Coincidence? Not in the slightest.