Creating success through sales isn't a mystery formula. Lawrence Castillo, Regional Manager of Southern California for Rooter Hero Plumbing, sits down with Tall Paul and Chris to lay out what makes a salesperson effective, key metrics you need to be successful, his thoughts on sales trainers, and what it takes to create a sales process that will help you take your business to the next level.    With over 20 years in the residential HVAC/plumbing industry, and experience as GM of three companies with 150+employees and 100+ vehicles, Lawrence knows exactly what it takes to foster masterful processes and procedures in the trades. Whether you're a selling technician, a manager, or even a GM, Lawrence has advice for success you can apply to your business today.