In this episode of The Customer Acquisition Show, Tom and Nick dive into the world of Pay-Per-Click (PPC) metrics. They discuss the importance of understanding and improving these metrics for successful digital marketing. Nick emphasizes the significance of not just focusing on numbers, but understanding the behaviors behind them. They also discuss the importance of setting and meeting customer expectations throughout their journey. Chapters:00:00:00 Kickoff: Unraveling Crucial PPC Metrics with Nick Miller00:04:43 Google Ads' 'New Customers Only' Feature: A Game Changer00:05:51 The Future of Google and Facebook Ads: Metrics and Brand Traffic00:08:03 Decoding Impression Share in Search Shopping Campaigns00:12:54 The Truth Behind Google's Ad Strength Rating00:13:46 Automated Headlines and Ads: The Next Big Thing in Google Advertising00:16:56 Success Metrics vs Click Through Rate: What Matters More?00:21:35 Balancing Google's Data-driven Attribution with User Privacy00:25:01 The Power of Click Through Rates in YouTube and Google Ads for Retargeting00:27:42 Quality Over Quantity: The Role of Clicks and Conversions in Advertising Metrics00:33:14 Google Ads' Game-Changing Update to Attribution Models and Metrics00:37:40 The Impact of Data Regulations on Businesses: Leveling the Playing FieldLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!