In this episode of The Customer Acquisition Show, Lynn and Landon dive into the intricacies of marketing strategies, audience engagement, and leveraging data for business growth. They discuss the importance of understanding the customer's journey and the role of social media in testing and gaining insights. They discuss the concept of 'branding ads' and 'conversion ads', and the significance of consistency in messaging. Chapters:00:00:00: Diving into Contextual Segments for Effective Content00:01:32: Consistency: The Key to Resonating with Your Audience00:05:35: Timing is Everything: When Your Audience is Ready00:07:54: Adapting to Change: Leveraging Circumstances for Growth00:11:25: Maximizing Reach: Repurposing Content Across Platforms00:14:50: Engaging Audiences with Consistent Messaging00:18:09: The Long Game: Investing in Social Media Strategies00:24:18: The Risk of Overlooking Social Media in Business00:26:02: Balancing Act: Integrating Paid Ads and Organic Strategies00:28:49: Building Trust: The Role of Social Presence in Business00:29:56: Subconscious Triggers: The Art of Building Brand Loyalty00:34:28: Harnessing the Power of Social Proof in Marketing00:35:57: Storytelling: A Powerful Tool for Brand Loyalty and TrustLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!