In this episode of The Customer Acquisition Show, Tom and Nick shared valuable insights on Google Ads and YouTube campaigns. They emphasized the effectiveness of custom videos for YouTube campaigns and the potential future of Google Ads. They also discussed the power of product reviews by authorities and the influence of YouTube influencers in advertising. The episode provided valuable tips for advertisers looking to maximize their exposure and build credibility through user-generated content.In This Episode, You'll Learn:00:00:00 Uncovering Google's Oversight: Brand and Non-Brand Campaigns00:04:42 Proceed with Caution: Navigating New Facebook Ad Releases00:07:40 The Rise of Algorithm Jockeys: Shaping the Future00:12:06 Beta Features and Google's Upcoming Announcements00:13:49 Strategic Ad Groups: Utilizing Negative Keywords for Targeting00:16:41 Lead Generation and Offline Conversion Tracking Strategies00:22:20 Offline Conversion Tracking Without Web Development Support00:24:23 Enhancing Conversions with Thank You Pages in Google00:29:52 Google's Neglect: Brand vs. Non-Brand Campaigns00:32:12 The Influence of YouTube: Power of Influencer Marketing00:34:58 Unlocking YouTube's Potential: Key for Advertisers00:36:52 AI's Role in Expediting Tasks and Google Ads00:39:38 YouTube's Vital Role in the World of Google Ads00:42:41 Tier 11 Comparison: AI Adoption and ImplementationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!