What is an offer - and how can you create and optimize high-converting offers?On today's episode, Tom Meredith talks to Aaron Crocker and Lynn Swayze. Aaron is the Copy Chief at Tier 11, and Lynn is a Direct Response Copywriter & Offer Consultant at Tier 11. They discuss the basic construct of an offer and what it takes to create a strong offer that differentiates your products from the competition. Although there is no wrong definition of an offer, most people assume that an offer is nothing more than the price. However, as Aaron explains, your offer is what you're selling at all stages of the buyer's journey. Tune in to learn more about offers as well as how you can use the 5 levels of awareness to create offers that influence people to take action. IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction01:34 What is an offer?03:31 Offers at every stage of a sales funnel05:21 Premiums in an offer explained07:53 Steps to successfully delivering an offer09:26 How to get buyers to take action13:45 The Hero's journey and the 5 levels of awareness15:36 How customer awareness levels change 18:57 How mechanisms of delivering an offer evolve with time20:35 Common offer mistakes marketers make with offers24:10 Things digital marketers can learn from direct mail marketers 26:50 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tiereleven.comGet your queries answered here: hi@tiereleven.comTom's LinkedInAaron's LinkedInLynn's LinkedIn