Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.Chapters:00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 202400:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights00:03:28 2023 Marketing Strategy Review: Lessons Learned00:08:12 Forecasting 2024: Trends and Marketing Predictions00:11:51 Streamlining Marketing for Greater Impact in 202400:16:53 Aligning Marketing with Company Mission: A Strategic Approach00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness00:25:23 Leveraging Competitor Insights and Organic Social Media00:27:13 Ethics in Marketing: The Importance of Content Permission00:29:27 Engaging Audiences: The Role of Lead Magnets00:30:09 Maximizing Engagement: The Effectiveness of Free Activities00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement00:38:36 Conversion Strategy: Effective Planning for Tangible Results00:45:53 Adapting to an Election Year: Marketing Strategies and ConsiderationsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!