Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.Chapters:00:00:00 - Marketing Against The Grain Episode Swap01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit02:58:00 - Analyzing Key Marketing Opportunities for 202403:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam05:09:00 - Delving into Overrated Marketing Strategies Today10:59:00 - Uncovering Hidden Gems in Marketing Strategies16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising25:56:00 - Shifting Focus to Effective Google Advertising Techniques27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies33:19:00 - Case Study: Pre-Awareness in the HVAC Industry39:46:00 - Exploring the Strategic Benefits of Creator Partnerships45:43:00 - Wrapping Up: Insights and a Nod to HubSpotLINKS AND RESOURCES:The 5 Biggest Marketing Opportunities For 2024Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Audit