Tom and team from Tier 11 discuss the importance of brand awareness and building a long-term business. They explore the shift in online advertising, where businesses are now facing a saturated market and the need to reach new audiences through brand advertising. They share insights into measuring the impact of brand advertising, such as conversion lift and brand lift studies, and the importance of finding the right balance between brand awareness and conversion-based campaigns. They also discuss the power of partnerships, influencer marketing, and organic social media content in building brand recognition and trust. Chapters:00:00:00 Unleashing the Potential of Short-Form Videos and Influencer Marketing00:03:56 Innovating to Break Through the Clutter: Expanding Reach and Engagement00:07:14 Brand Power: Its Impact on Performance Marketing00:09:14 Leveraging Meta's Tools for Cost-Effective Brand Advertising and Market Share Analysis00:12:45 Diversifying Your Ads: The Key to Greater Brand Awareness00:17:15 Shifting Gears: From Conversion Campaigns to Successful Credit Repair00:18:40 Content Strategies: A Goldmine for Business Growth Opportunities00:22:13 Strategies for Boosting Sales and Building Brand Awareness in Small Businesses00:25:46 Brand Marketing: A Path to Increased Awareness and Competitive Edge00:29:59 Navigating View-Through Conversions: Reporting Differences Across Platforms00:32:13 Tracking Success: The Crucial Role of Metrics and Performance Indicators in Advertising00:35:36 Beware the Sales-Only Focus: A Cautionary Tale from Adidas00:37:37 Partnership Power: Building Your Brand's Identity through Collaborations00:38:58 Influencer Marketing: Boosting Brand Image through Strategic Partnerships00:47:48 The Evolution of Organic Reach: Pay-to-Play Strategies for Reels and YouTube ChannelsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!