While Mike is absent today, I continue our discussion of Google and SEO. In terms of that, I talk about ways to apply SEO to your work and how it can help encourage traffic to your site and your business. The most important aspect all e-commerce business owners have to understand is the Google trust rank and how it applies to sites and SEO. Once you understand how this works, you will be able to create quality content that is also optimized for the Google search engine. Today’s Topics: Arbitrage The history of SEO Google trust rankings Authorship profiles Keywords Human content review vs. algorithm Machine Learning Tactics and strategy for SEO Getting your SEO off the ground Creating unique content If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!