Revisiting SEO and AI – Ethics and best practices: An Interview with Danica Wolf
Curt and Katie interview Danica Wolf, COO of Simplified SEO Consulting, on the basics of SEO and how AI is being used in marketing. We look at best practices and ethics for both SEO and AI. We also talk through the potential pitfalls and cautions in the current state of AI for marketing.  
Transcripts for this episode will be available at mtsgpodcast.com!
An Interview with Danica Wolf, MSW, Simplified SEO Consulting
Danica is a not-so-secret strategy nerd who loves coffee and conversations about all things entrepreneurial. Especially when helping professionals are ready to dive into the world of ethical marketing strategies that actually work. As COO of Simplified SEO Consulting, Danica gets to spend most of her time helping therapists and other mental health professionals build the business of their dreams with dream clients who are already searching for them. As a birth business owner, former trauma advocate, University instructor, and single mom, Danica knows how important it is for busy practice owners to get the info they need quickly with action steps to implement right away.
In this podcast episode, we return to our discussions about SEO and AI
We’ve talked with caution about AI for your therapy practice but thought it would be helpful to talk to a marketing pro about effective ways to consider AI for your practice marketing. We also look at SEO best practices.
What is SEO? What are best practices for on-page optimization?
·      Search Engine Optimization
·      Using keywords and content to get better ranked on Google
·      Content needs to be specific and aligned to ideal client
·      It is important to use ethical practices in your SEO
What are the best practices for making marketing activities more efficient?
·      We talk about ways that AI is being used for marketing, including cautions and best practices
·      Google wants to see original content and wants folks to identify that AI has been used
·      There may be a google penalty for using AI generated content
·      When using AI for writing, make sure it actually sounds like you, you are editing it, and is accurate information
·      A better strategy with AI is using thoughtful prompts, your own examples, etc. as well as re-prompting and iterating on the content
·      Always check and read through things before putting anything on your website
·      Accessibility and simpler language (e.g., 3 am trauma brain)
What are some good resources for writing content?
·      Jasper.ai
·      Copy.ai
·      Previous recommendation was originality.ai (which has had problems recently)
·      https://hemingwayapp.com/
What are concerns with using AI for your business at this point?
·      There is a shift in how AI content is being viewed, so initial dopamine hits may be leading you down the wrong path
·      You will need to be able to keep up with the evolution of AI, not just use it as a shortcut
·      It needs to be done strategically, intentionally, and ethically
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Music by Crystal Grooms Mangano https://groomsymusic.com/