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What agencies need to know about generative AI, with Roy Murphy
What agencies need to know about generative AI, with Roy Murphy
ratings:
Length:
49 minutes
Released:
Apr 4, 2023
Format:
Podcast episode
Description
Welcome to Episode 84. If you're interested in the fast-changing world of generative AI, and how clients and agencies are using it, then you will love this conversation. Roy Murphy is the founder of Synthetic, an agency specialising in emerging technologies.
Roy shares with me:
- the main pain points that generative AI is solving for clients, and how he's currently advising his clients.
- what you need to know right now as an agency account manager about the AI industry
- how he thinks the AI landscape will evolve in the future
- and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients.
There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered.
If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website.
https://www.accountmanagementskills.com
Roy shares with me:
- the main pain points that generative AI is solving for clients, and how he's currently advising his clients.
- what you need to know right now as an agency account manager about the AI industry
- how he thinks the AI landscape will evolve in the future
- and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients.
There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered.
If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website.
https://www.accountmanagementskills.com
Released:
Apr 4, 2023
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast