36 min listen
Agency processes and client management with Rob Da Costa
Agency processes and client management with Rob Da Costa
ratings:
Length:
49 minutes
Released:
Jun 6, 2023
Format:
Podcast episode
Description
Welcome to Episode 88. My guest is Rob Da Costa, an agency growth consultant from Da Costa Coaching. We discuss a myriad of topics, including:
- the process for hiring the right account manager at your agency
- examples of how to set client expectations and boundaries
- why having a written scope of work is key to successful project delivery
- and Rob's thoughts in general on the agency landscape and the future of agencies.
During our chat, one theme keeps emerging, which is ensuring you have the right systems and processes in place in your agency. You’ll therefore understand why he wrote ‘The Self Running Agency’, which free to download on his website. https://dacostacoaching.co.uk/
- the process for hiring the right account manager at your agency
- examples of how to set client expectations and boundaries
- why having a written scope of work is key to successful project delivery
- and Rob's thoughts in general on the agency landscape and the future of agencies.
During our chat, one theme keeps emerging, which is ensuring you have the right systems and processes in place in your agency. You’ll therefore understand why he wrote ‘The Self Running Agency’, which free to download on his website. https://dacostacoaching.co.uk/
Released:
Jun 6, 2023
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast