37 min listen
How to be a strategic account manager in the creative industry, with Andy Young & Laura Cohen
How to be a strategic account manager in the creative industry, with Andy Young & Laura Cohen
ratings:
Length:
56 minutes
Released:
Feb 2, 2021
Format:
Podcast episode
Description
Andy Young and Laura Cohen are both strategic account managers for Skeleton Productions, a full service agency specialising in video production.
In this chat, they share some brilliant tips and ideas for account managers who want to enhance their account management skills.
They share:
* Why shifting from being a good relationship builder to taking more of a 'challenger' approach with your clients works
* How to build trust with your client so they take risks to do bigger and bolder projects
* Why keeping your finger on the pulse with future trends in your specialism is key to ensuring your clients see you as an advisor rather than order taker
* What a pre-flight questionnaire is an how to use one
* Why you shouldn't be scared of the word "strategy"
* Tips for how they've kept decision makers engaged throughout projects and how to get things back on track if the project goes awry
I hope you come away with lots of ideas to implement in your role.
In this chat, they share some brilliant tips and ideas for account managers who want to enhance their account management skills.
They share:
* Why shifting from being a good relationship builder to taking more of a 'challenger' approach with your clients works
* How to build trust with your client so they take risks to do bigger and bolder projects
* Why keeping your finger on the pulse with future trends in your specialism is key to ensuring your clients see you as an advisor rather than order taker
* What a pre-flight questionnaire is an how to use one
* Why you shouldn't be scared of the word "strategy"
* Tips for how they've kept decision makers engaged throughout projects and how to get things back on track if the project goes awry
I hope you come away with lots of ideas to implement in your role.
Released:
Feb 2, 2021
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast