50 min listen
How to sell to existing and prospective clients, with Marcus Cauchi
How to sell to existing and prospective clients, with Marcus Cauchi
ratings:
Length:
55 minutes
Released:
Sep 1, 2020
Format:
Podcast episode
Description
Marcus Cauchi is probably one of the most well known salesman and sales trainers in the UK.
I was fortunate enough to be trained by Marcus in the Sandler selling methodology and meeting him changed the course of my career as I suddenly realised selling skills could have been hugely beneficial when I started out in advertising in the 1990s.
In this episode, Marcus shares with us:
* What agencies need to do to win new business
* The metrics he uses to evaluate a new business team's effectiveness
* Why asking questions to gather information is a waste of yours and your client's time
* How agencies can manage the handover from their new business to account management team
* How understanding human psychology can aid us in selling
* The most overlooked area of account expansion agencies miss
* The three myths agencies have bought into about selling....
....and so many more nuggets of selling wisdom, you'll want to grab and pen and make some notes.
I was fortunate enough to be trained by Marcus in the Sandler selling methodology and meeting him changed the course of my career as I suddenly realised selling skills could have been hugely beneficial when I started out in advertising in the 1990s.
In this episode, Marcus shares with us:
* What agencies need to do to win new business
* The metrics he uses to evaluate a new business team's effectiveness
* Why asking questions to gather information is a waste of yours and your client's time
* How agencies can manage the handover from their new business to account management team
* How understanding human psychology can aid us in selling
* The most overlooked area of account expansion agencies miss
* The three myths agencies have bought into about selling....
....and so many more nuggets of selling wisdom, you'll want to grab and pen and make some notes.
Released:
Sep 1, 2020
Format:
Podcast episode
Titles in the series (100)
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