37 min listen
How to approach and develop relationships with procurement, with Jessica Bowler & Iris Gatzweiler
How to approach and develop relationships with procurement, with Jessica Bowler & Iris Gatzweiler
ratings:
Length:
48 minutes
Released:
Nov 13, 2020
Format:
Podcast episode
Description
Today's guests are Iris Gatzweiler and Jess Bowler who have been working in marketing procurement for many years in the pharmaceutical industry.
I asked them to share more about their day to day roles in procurement and shed some light on how agency account managers can develop stronger relationships with them.
In this episode we discuss:
* What they look for in long term agency supplier relationships
* Where they see the value in agency account management and some tips on how to keep the relationship on track
* Advice for how to approach someone in procurement when you don't have a relationship currently
* Why involving procurement in how you expand your relationships within a company makes sense
* How they make an agency selection and how you can stand out from the rest
There are so many golden nuggets in this episode, you'll want to grab a pen and make some notes. I hope this will prompt you to review your current client relationships and identify where perhaps your relationship with procurement isn't very strong and also ideas for how to strengthen it.
I asked them to share more about their day to day roles in procurement and shed some light on how agency account managers can develop stronger relationships with them.
In this episode we discuss:
* What they look for in long term agency supplier relationships
* Where they see the value in agency account management and some tips on how to keep the relationship on track
* Advice for how to approach someone in procurement when you don't have a relationship currently
* Why involving procurement in how you expand your relationships within a company makes sense
* How they make an agency selection and how you can stand out from the rest
There are so many golden nuggets in this episode, you'll want to grab a pen and make some notes. I hope this will prompt you to review your current client relationships and identify where perhaps your relationship with procurement isn't very strong and also ideas for how to strengthen it.
Released:
Nov 13, 2020
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast