37 min listen
Bonus episode 1 of 5: Why your account managers need entrepreneurial skills (and how this will grow your agency)
Bonus episode 1 of 5: Why your account managers need entrepreneurial skills (and how this will grow your agency)
ratings:
Length:
7 minutes
Released:
Nov 24, 2023
Format:
Podcast episode
Description
Welcome to the first in a series of five bonus podcast episodes. I've created this podcast mini series to show you how you can develop an entrepreneurial mindset in your agency account managers, so they can:
- help increase the lifetime value of clients
- generate more referrals
- help you maintain a healthy sales pipeline
In this first short episode, I'll be tacking the 'elephant in the room'. Why do you feel your account managers are not spotting those growth opportunities?
And over the next four episodes, I'll then be looking at the key qualities for entrepreneurially-minded account managers.
By the way, everything I'll share in this podcast series is covered in my Account Accelerator programme and ultimately it's designed to build an entrepreneurial mindset in account management. You can read more about the programme here:
https://www.accountmanagementskills.com/account-accelerator
Or if you'd like to have a conversation about how I could potentially help your account managers, please email me jenny@accountmanagementskills.com. Let's have a chat and see if this might be suitable for you or members of your team.
- help increase the lifetime value of clients
- generate more referrals
- help you maintain a healthy sales pipeline
In this first short episode, I'll be tacking the 'elephant in the room'. Why do you feel your account managers are not spotting those growth opportunities?
And over the next four episodes, I'll then be looking at the key qualities for entrepreneurially-minded account managers.
By the way, everything I'll share in this podcast series is covered in my Account Accelerator programme and ultimately it's designed to build an entrepreneurial mindset in account management. You can read more about the programme here:
https://www.accountmanagementskills.com/account-accelerator
Or if you'd like to have a conversation about how I could potentially help your account managers, please email me jenny@accountmanagementskills.com. Let's have a chat and see if this might be suitable for you or members of your team.
Released:
Nov 24, 2023
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast