48 min listen
Five red flag moments for agency account managers
Five red flag moments for agency account managers
ratings:
Length:
19 minutes
Released:
May 17, 2022
Format:
Podcast episode
Description
Welcome to Episode 62. Usually, I have podcast guests but thought I'd do a quick episode to share with you some best practice tips if you're in the account management role and you're looking to do a bit of relationship risk management.
I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out for. These are, essentially, points in the relationship where your client relationship is at risk, and the account is at risk. And not only are 'red flag moments' important to try to anticipate but, when they happen, it's the account manager's job to act very swiftly, because you are responsible for the client relationship for not only the retention of but also the growth of the account. So, I've just got five examples of what I call, 'red flag moments'. I want to explain to you why I think they're important and share a couple of ideas for how you can either anticipate them, or tackle them.
I really hope you find this useful and that it's given you some ideas for what you need to be aware of with your client relationship risk management strategy.
If you would like to join my next Account Accelerator programme, which is all about client retention and growth, then please contact me at Jenny Plant on LinkedIn or send me an email jenny@accountmanagementskills.com. You can also find more podcast episodes with lots of valuable information on the main podcast page on my website: www.accountmanagementskills.com/podcast. Pick a topic that's most relevant to you right now and enjoy it. Please keep in contact with me and let me know what you'd like to hear on the podcast.
I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out for. These are, essentially, points in the relationship where your client relationship is at risk, and the account is at risk. And not only are 'red flag moments' important to try to anticipate but, when they happen, it's the account manager's job to act very swiftly, because you are responsible for the client relationship for not only the retention of but also the growth of the account. So, I've just got five examples of what I call, 'red flag moments'. I want to explain to you why I think they're important and share a couple of ideas for how you can either anticipate them, or tackle them.
I really hope you find this useful and that it's given you some ideas for what you need to be aware of with your client relationship risk management strategy.
If you would like to join my next Account Accelerator programme, which is all about client retention and growth, then please contact me at Jenny Plant on LinkedIn or send me an email jenny@accountmanagementskills.com. You can also find more podcast episodes with lots of valuable information on the main podcast page on my website: www.accountmanagementskills.com/podcast. Pick a topic that's most relevant to you right now and enjoy it. Please keep in contact with me and let me know what you'd like to hear on the podcast.
Released:
May 17, 2022
Format:
Podcast episode
Titles in the series (100)
The fundamentals of successful client management, with Carey Evans & Simon Rhind-Tutt: Today's episode is with the founders of Relationship Audits and Management, Carey Evans and Simon Rhind-Tutt. They are invited in by creative agency leaders and client services directors to assess the strength of their client relationships and provide recommendations and guidance for how to retain and grow the accounts. In this episode they share tip after tip from years of experience talking to agency clients about what they want most from their agencies. They remind us of many of the fundamental principles of account management having spoken to hundreds of clients and having built up years of benchmarking data from client interviews about what works and doesn't work when it comes to successful agency client relationships. In this episode you'll hear: * Why becoming the go to person within your agency for a chosen topic can accelerate your career * The winning agency formula for any pitch * Wha by Creative Agency Account Manager Podcast