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Five red flag moments for agency account managers

Five red flag moments for agency account managers

FromCreative Agency Account Manager Podcast


Five red flag moments for agency account managers

FromCreative Agency Account Manager Podcast

ratings:
Length:
19 minutes
Released:
May 17, 2022
Format:
Podcast episode

Description

Welcome to Episode 62. Usually, I have podcast guests but thought I'd do a quick episode to share with you some best practice tips if you're in the account management role and you're looking to do a bit of relationship risk management.

I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out for. These are, essentially, points in the relationship where your client relationship is at risk, and the account is at risk. And not only are 'red flag moments' important to try to anticipate but, when they happen, it's the account manager's job to act very swiftly, because you are responsible for the client relationship for not only the retention of but also the growth of the account. So, I've just got five examples of what I call, 'red flag moments'. I want to explain to you why I think they're important and share a couple of ideas for how you can either anticipate them, or tackle them.

I really hope you find this useful and that it's given you some ideas for what you need to be aware of with your client relationship risk management strategy.

If you would like to join my next Account Accelerator programme, which is all about client retention and growth, then please contact me at Jenny Plant on LinkedIn  or send me an email jenny@accountmanagementskills.com. You can also find more podcast episodes with lots of valuable information on the main podcast page on my website: www.accountmanagementskills.com/podcast. Pick a topic that's most relevant to you right now and enjoy it. Please keep in contact with me and let me know what you'd like to hear on the podcast.
Released:
May 17, 2022
Format:
Podcast episode

Titles in the series (100)

This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.