37 min listen
How to use the power of 'surgical empathy' with your clients, with Dr Mark Goulston
How to use the power of 'surgical empathy' with your clients, with Dr Mark Goulston
ratings:
Length:
43 minutes
Released:
Apr 6, 2021
Format:
Podcast episode
Description
This episode's for you if you are looking to create more rapport with your clients and build trust. Dr Mark Goulston explains why empathy is so powerful and why people are afraid to empathise in business.
He talked about how you can get your clients to trust you and you'll be asking yourself are you a plus-er or a minus-er or a topper?
I hope you enjoy the chat with Mark and come away with a few ideas for how you could perhaps empathise more with your clients.
If you would like to receive a weekly newsletter with tips for account managers and sound bites from podcasts, and news and events then come over to my website accountmanagementskills.com and you can sign up to receive a weekly newsletter.
He talked about how you can get your clients to trust you and you'll be asking yourself are you a plus-er or a minus-er or a topper?
I hope you enjoy the chat with Mark and come away with a few ideas for how you could perhaps empathise more with your clients.
If you would like to receive a weekly newsletter with tips for account managers and sound bites from podcasts, and news and events then come over to my website accountmanagementskills.com and you can sign up to receive a weekly newsletter.
Released:
Apr 6, 2021
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast