37 min listen
The fundamentals of successful client management, with Carey Evans & Simon Rhind-Tutt
The fundamentals of successful client management, with Carey Evans & Simon Rhind-Tutt
ratings:
Length:
48 minutes
Released:
Oct 6, 2020
Format:
Podcast episode
Description
Today's episode is with the founders of Relationship Audits and Management, Carey Evans and Simon Rhind-Tutt.
They are invited in by creative agency leaders and client services directors to assess the strength of their client relationships and provide recommendations and guidance for how to retain and grow the accounts.
In this episode they share tip after tip from years of experience talking to agency clients about what they want most from their agencies.
They remind us of many of the fundamental principles of account management having spoken to hundreds of clients and having built up years of benchmarking data from client interviews about what works and doesn't work when it comes to successful agency client relationships.
In this episode you'll hear:
* Why becoming the go to person within your agency for a chosen topic can accelerate your career
* The winning agency formula for any pitch
* What clients say 64% of agencies never do but should
* How you can make your client's life easier
* The average % time clients have to spend of their day liaising with all their agencies
* How to create instant rapport with your client
* A method we can borrow from professional services firms for how to get to know your client's business quickly
* Five of the biggest trends they are seeing about what clients want most from their agencies right now.....
....and lots more valuable tips and reminders for how to make sure you excel in your account management role.
They are invited in by creative agency leaders and client services directors to assess the strength of their client relationships and provide recommendations and guidance for how to retain and grow the accounts.
In this episode they share tip after tip from years of experience talking to agency clients about what they want most from their agencies.
They remind us of many of the fundamental principles of account management having spoken to hundreds of clients and having built up years of benchmarking data from client interviews about what works and doesn't work when it comes to successful agency client relationships.
In this episode you'll hear:
* Why becoming the go to person within your agency for a chosen topic can accelerate your career
* The winning agency formula for any pitch
* What clients say 64% of agencies never do but should
* How you can make your client's life easier
* The average % time clients have to spend of their day liaising with all their agencies
* How to create instant rapport with your client
* A method we can borrow from professional services firms for how to get to know your client's business quickly
* Five of the biggest trends they are seeing about what clients want most from their agencies right now.....
....and lots more valuable tips and reminders for how to make sure you excel in your account management role.
Released:
Oct 6, 2020
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast