36 min listen
What the fandom formula means for creators, brands and agencies, with Zoe Scaman
What the fandom formula means for creators, brands and agencies, with Zoe Scaman
ratings:
Length:
48 minutes
Released:
Jul 20, 2021
Format:
Podcast episode
Description
Welcome to Episode 40. For this week's podcast, I was delighted to speak to Zoe Scaman. We talked about the creator economy and fandoms; why the traditional agency business model is under threat, and we talked about her recent article called Mad Men Furious Women, in which she talks about misogyny in the ad industry.
I hope you enjoy this episode with Zoe and come away as inspired as I was. If you're not already doing so, I'd highly recommend you follow Zoe on Twitter @zoescaman.
I hope you enjoy this episode with Zoe and come away as inspired as I was. If you're not already doing so, I'd highly recommend you follow Zoe on Twitter @zoescaman.
Released:
Jul 20, 2021
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast