48 min listen
How AMs & PMs work together in an internal comms agency, with Lindsay McCleary & Sara Forner Howland
How AMs & PMs work together in an internal comms agency, with Lindsay McCleary & Sara Forner Howland
ratings:
Length:
56 minutes
Released:
Apr 24, 2023
Format:
Podcast episode
Description
Welcome to episode 85. This episode is for you if you're interested in understanding how a project management team and an account management team work together in an internal communications agency.
Sara and Lindsay are heads of department at US-based Brilliant Ink. They joined me to talk through their years of experience running this model.
This episode could be interesting for you, if you're an account manager doing both project management and account management and you're curious to see how an agency separates them. It could be that you're a head of department and thinking about setting up this model to work for your agency and you want to know the nitty-gritty, because Lindsay and Sara really share all the details.
They share:
why they did this in the first place
how it was working before
how it's working now
who manages the client relationship and what does each role do
If you're interested in finding out about account management training, I've just updated my website with all my courses and prices. https://www.accountmanagementskills.com
I'm also launching a new training course, 'Managing Difficult Client Conversations'. If you'd like to get onto the waitlist to be notified as soon as we go live, please use this link to register your interest: https://accountmanagementskills.activehosted.com/f/5
Sara and Lindsay are heads of department at US-based Brilliant Ink. They joined me to talk through their years of experience running this model.
This episode could be interesting for you, if you're an account manager doing both project management and account management and you're curious to see how an agency separates them. It could be that you're a head of department and thinking about setting up this model to work for your agency and you want to know the nitty-gritty, because Lindsay and Sara really share all the details.
They share:
why they did this in the first place
how it was working before
how it's working now
who manages the client relationship and what does each role do
If you're interested in finding out about account management training, I've just updated my website with all my courses and prices. https://www.accountmanagementskills.com
I'm also launching a new training course, 'Managing Difficult Client Conversations'. If you'd like to get onto the waitlist to be notified as soon as we go live, please use this link to register your interest: https://accountmanagementskills.activehosted.com/f/5
Released:
Apr 24, 2023
Format:
Podcast episode
Titles in the series (100)
The fundamentals of successful client management, with Carey Evans & Simon Rhind-Tutt: Today's episode is with the founders of Relationship Audits and Management, Carey Evans and Simon Rhind-Tutt. They are invited in by creative agency leaders and client services directors to assess the strength of their client relationships and provide recommendations and guidance for how to retain and grow the accounts. In this episode they share tip after tip from years of experience talking to agency clients about what they want most from their agencies. They remind us of many of the fundamental principles of account management having spoken to hundreds of clients and having built up years of benchmarking data from client interviews about what works and doesn't work when it comes to successful agency client relationships. In this episode you'll hear: * Why becoming the go to person within your agency for a chosen topic can accelerate your career * The winning agency formula for any pitch * Wha by Creative Agency Account Manager Podcast