37 min listen
How to deal with difficult clients, with Dr Mark Goulston
How to deal with difficult clients, with Dr Mark Goulston
ratings:
Length:
47 minutes
Released:
Jun 1, 2021
Format:
Podcast episode
Description
This episode's for you if you have a difficult client situation to manage. At some point or other as an agency account manager, we have to manage difficult clients. It's kind of part of the job. And in this interview, I love how Dr. Mark Goulston weaves some practical tips and examples of how to manage difficult people into his engaging stories. If you're old enough to remember the OJ Simpson case, like I am, he also shares how he was subpoenaed to appear at the trial, and how he handled the moment the lawyer tried to bully him. I highly recommend Mark's book, 'Just Listen', it really does include loads of tips for managing difficult clients.
(NB: This episode was recorded and published before the death of F Lee Bailey on 3rd June 2021)
If you're in an agency account management role, or maybe you have a team of account managers, and you want to have a roadmap and a playbook to grow those existing accounts by adding more value, expanding the relationships and also being comfortable asking for referrals, then check out my account accelerator programme. It starts again in September 2021. And you can find out more details by going to my website, www.accountmanagementskills.com/training or drop me a line at jenny@accountmanagementskills.com.
(NB: This episode was recorded and published before the death of F Lee Bailey on 3rd June 2021)
If you're in an agency account management role, or maybe you have a team of account managers, and you want to have a roadmap and a playbook to grow those existing accounts by adding more value, expanding the relationships and also being comfortable asking for referrals, then check out my account accelerator programme. It starts again in September 2021. And you can find out more details by going to my website, www.accountmanagementskills.com/training or drop me a line at jenny@accountmanagementskills.com.
Released:
Jun 1, 2021
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast