37 min listen
How to be a great agency account director, with Sarah Deakin & Ruby Beagan
How to be a great agency account director, with Sarah Deakin & Ruby Beagan
ratings:
Length:
50 minutes
Released:
Dec 29, 2020
Format:
Podcast episode
Description
This episode is particularly useful for you if you are working as account manager in a creative agency and aspire to be an account director.
It's also useful if you're already an agency account director and are looking for some ideas and learnings from other account directors in the creative industry to apply in your role.
Sarah Deakin and Ruby Beagan are account directors for Thursday Studio, an insight-led design studio in Winchester.
The reason I invited them on to the show is to share their day to day experience of what it's like in the role of account director in a creative agency.
During this interview, they share:
* What they believe is the value the account management role brings to an agency and its clients
* Difference between the account manager and account director role
* Examples of where they've made a difference to the client's business
* Their thoughts on why clients stay with agencies for the long term
* Their approach to client retention and growth
* The challenges those in account management are facing right now with remote working and some ideas for how to overcome them
* Advice for others in agency client service who want to improve their account management skills and accelerate their career
* The key areas account directors should be focussing on in their role
....and lots more nuggets of wisdom.
Enjoy.
It's also useful if you're already an agency account director and are looking for some ideas and learnings from other account directors in the creative industry to apply in your role.
Sarah Deakin and Ruby Beagan are account directors for Thursday Studio, an insight-led design studio in Winchester.
The reason I invited them on to the show is to share their day to day experience of what it's like in the role of account director in a creative agency.
During this interview, they share:
* What they believe is the value the account management role brings to an agency and its clients
* Difference between the account manager and account director role
* Examples of where they've made a difference to the client's business
* Their thoughts on why clients stay with agencies for the long term
* Their approach to client retention and growth
* The challenges those in account management are facing right now with remote working and some ideas for how to overcome them
* Advice for others in agency client service who want to improve their account management skills and accelerate their career
* The key areas account directors should be focussing on in their role
....and lots more nuggets of wisdom.
Enjoy.
Released:
Dec 29, 2020
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast