37 min listen
Bonus episode 3 of 5: Do your account managers know how to run an effective client meeting? If not it could be hurting your agency
Bonus episode 3 of 5: Do your account managers know how to run an effective client meeting? If not it could be hurting your agency
ratings:
Length:
8 minutes
Released:
Nov 29, 2023
Format:
Podcast episode
Description
Welcome to number 3 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers.
Agency owners often tell me they wish their account managers were more confident in client meetings, including being confident enough to suggest new ideas for new projects. But, as with everything else, you can't expect your account managers to just know how to run an effective client meeting.
In this episode, I share seven things that you'll want to make decisions about in order to approach each client meeting in the right way.
If you'd like support with upskilling your account managers, check out my Account Accelerator™ programme. It's a 12 month training and coaching programme that's specifically designed to build an entrepreneurial mindset in your account management team. It covers all the areas in this special podcast series and much more. So if you'd like to have a conversation about how I could help your account managers, then email me at jenny@accountmanagementskills.com to find out more.
https://www.accountmanagementskills.com/account-accelerator
Agency owners often tell me they wish their account managers were more confident in client meetings, including being confident enough to suggest new ideas for new projects. But, as with everything else, you can't expect your account managers to just know how to run an effective client meeting.
In this episode, I share seven things that you'll want to make decisions about in order to approach each client meeting in the right way.
If you'd like support with upskilling your account managers, check out my Account Accelerator™ programme. It's a 12 month training and coaching programme that's specifically designed to build an entrepreneurial mindset in your account management team. It covers all the areas in this special podcast series and much more. So if you'd like to have a conversation about how I could help your account managers, then email me at jenny@accountmanagementskills.com to find out more.
https://www.accountmanagementskills.com/account-accelerator
Released:
Nov 29, 2023
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast