36 min listen
How to raise your account management game (part one), with Jenny Plant
How to raise your account management game (part one), with Jenny Plant
ratings:
Length:
22 minutes
Released:
Nov 8, 2022
Format:
Podcast episode
Description
Welcome to Episode 74, I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.
And I sometimes get people who are frustrated that they're not progressing fast enough, that they really want to get promoted. Perhaps they're at senior account manager level, and they want to go to an account director.
So this episode is for you, if you're in more of a senior account management role position in an agency, and you're looking to step up to raise your game.
Listen out for part two.
If you'd like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to account growth for your agency. For more details, please go to my website: https://www.accountmanagementskills.com/training
And I sometimes get people who are frustrated that they're not progressing fast enough, that they really want to get promoted. Perhaps they're at senior account manager level, and they want to go to an account director.
So this episode is for you, if you're in more of a senior account management role position in an agency, and you're looking to step up to raise your game.
Listen out for part two.
If you'd like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to account growth for your agency. For more details, please go to my website: https://www.accountmanagementskills.com/training
Released:
Nov 8, 2022
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast