55 min listen
Secrets of highly effective agency leaders, with Spencer Gallagher
Secrets of highly effective agency leaders, with Spencer Gallagher
ratings:
Length:
47 minutes
Released:
Oct 14, 2020
Format:
Podcast episode
Description
In this episode I'm delighted to have as my guest Spencer Gallagher who took time out of working on the second edition of his best selling book, Agencynomics, which he co-wrote with his partner Peter Hoole, to share his thoughts on agency leadership and client management.
Having built and sold his own agency in 2008, he now runs the UK's leading growth consultancy for agency owners, Cact.us and is co-founder of the Cact.us Academy, a training portal for agency owners.
He also heads up the not for profit global community of agency owners, also called Agencynomics and co-hosts the vodcast Agencyphonics where he interviews owners and thought leaders about growing an agency business.
In this episode we cover everything from what he thinks is most important when leading an agency and how he approaches agency growth, to the biggest agency trends he's seeing and how to stay up to date and relevant in this time of digital transformation.
We cover:
* Key habits of highly effective agency leaders
* What successful agency leaders are doing now to accelerate their agency's growth
* What Spencer would do differently if he was starting an agency again
* Key trends in the agency landscape
* Why you need to keep learning to keep yourself relevant
* Why agencies need to start thinking beyond social media and websites to supporting clients with their digital transformation..
...and lots more nuggets you'll want to hear if you're an owner, leader or account manager.
Having built and sold his own agency in 2008, he now runs the UK's leading growth consultancy for agency owners, Cact.us and is co-founder of the Cact.us Academy, a training portal for agency owners.
He also heads up the not for profit global community of agency owners, also called Agencynomics and co-hosts the vodcast Agencyphonics where he interviews owners and thought leaders about growing an agency business.
In this episode we cover everything from what he thinks is most important when leading an agency and how he approaches agency growth, to the biggest agency trends he's seeing and how to stay up to date and relevant in this time of digital transformation.
We cover:
* Key habits of highly effective agency leaders
* What successful agency leaders are doing now to accelerate their agency's growth
* What Spencer would do differently if he was starting an agency again
* Key trends in the agency landscape
* Why you need to keep learning to keep yourself relevant
* Why agencies need to start thinking beyond social media and websites to supporting clients with their digital transformation..
...and lots more nuggets you'll want to hear if you're an owner, leader or account manager.
Released:
Oct 14, 2020
Format:
Podcast episode
Titles in the series (100)
How to sell to existing and prospective clients, with Marcus Cauchi: Marcus Cauchi is probably one of the most well known salesman and sales trainers in the UK. I was fortunate enough to be trained by Marcus in the Sandler selling methodology and meeting him changed the course of my career as I suddenly realised selling skills could have been hugely beneficial when I started out in advertising in the 1990s. In this episode, Marcus shares with us: * What agencies need to do to win new business * The metrics he uses to evaluate a new business team's effectiveness * Why asking questions to gather information is a waste of yours and your client's time * How agencies can manage the handover from their new business to account management team * How understanding human psychology can aid us in selling * The most overlooked area of account expansion agencies miss * The three myths agencies have bought into about selling.... ....and so many more nuggets of selling wisdom, you'll want to grab by Creative Agency Account Manager Podcast