My guest on this episode is Peter Kang, who co-founded a digital branding and design company focused on direct to consumer e-commerce called Barrel. For long-time listeners of the podcast, the name Barrel may sound familiar. Barrel was one of the original sponsors of Think Like an Owner as we became a weekly podcast. Today Barrel is no longer a sponsor and thereby doesn’t pose a conflict of interest, which allows us to share Peter’s exciting and fascinating personal story on the podcast.   During our discussion we cover the founding of Barrel, big moments in their growth cycle which includes designing the annual report pages for large public companies, how Peter realized he as an owner didn’t need to be the salesperson for the company, and how they allocate excess capital at Barrel.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.