Ep.193: Alex (@aebridgeman) is joined by Jehiel Oliver (@Jehiel).
My guest today is Jehiel Oliver, founder and CEO of Hello Tractor, a farming equipment rental platform serving farms across Africa. Jehiel has an amazing blend of energy, excitement, and tenacity that is hard to find and energizing to be around. Jehiel and I talk about how he influences behaviors in creating new markets, training markets, capital strategy through growth, and growing in his role through vulnerability. Please enjoy this fantastic episode with Jehiel Oliver.

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Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

Links:
Hello Tractor
Jehiel on Twitter

Topics:
(00:00:00) Intro
(00:02:57) Getting into the tractor business and the business model for Hello Tractor
(00:07:01) Influencing behavior
(00:09:15) Maintaining trust
(00:11:05) The most challenging parts of service
(00:13:53) Entering new markets
(00:17:33) Experimenting with incentives
(00:18:56) Costs & operating leverage
(00:22:11) Fostering speed amongst the team
(00:25:27) Vulnerability in the CEO role
(00:28:01) Working through key challenges