36 min listen
Leading client meetings, with Jenny Plant
Leading client meetings, with Jenny Plant
ratings:
Length:
11 minutes
Released:
Jul 13, 2021
Format:
Podcast episode
Description
Welcome to Episode 39. This episode's for you if you're an account manager managing client relationships on a day to day basis. In this episode, I'm going to share with you three key steps to leading a client meeting.
One of the many roles of an account manager is to lead meetings where you may have several clients involved, and also several members of the agency team. This might be a presentation of your new ideas, or it could be campaign results, or even you might be conducting a post project review: anything where there's meetings of several individuals from both the clients side and the agency side. As the main point of client contact, you're the one that needs to be seen to be facilitating and leading a meeting such as this.
So I want to share with you three key steps you can take to make sure that you're covering all bases when you turn up at meetings.
One of the many roles of an account manager is to lead meetings where you may have several clients involved, and also several members of the agency team. This might be a presentation of your new ideas, or it could be campaign results, or even you might be conducting a post project review: anything where there's meetings of several individuals from both the clients side and the agency side. As the main point of client contact, you're the one that needs to be seen to be facilitating and leading a meeting such as this.
So I want to share with you three key steps you can take to make sure that you're covering all bases when you turn up at meetings.
Released:
Jul 13, 2021
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast