47 min listen
The AI-driven agency, with Tom Ollerton
The AI-driven agency, with Tom Ollerton
ratings:
Length:
36 minutes
Released:
Nov 30, 2021
Format:
Podcast episode
Description
Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative.
If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode.
If you're an account manager, you're looking for a new role, who likes the sound of working with such cutting edge technology and making an impact with his blue chip clients please visit my website and sign up for my newsletter at www.accountmanagementskills.com. You'll be sent regular updates about each of the podcast episodes, and tips for improving your account management skills.
If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode.
If you're an account manager, you're looking for a new role, who likes the sound of working with such cutting edge technology and making an impact with his blue chip clients please visit my website and sign up for my newsletter at www.accountmanagementskills.com. You'll be sent regular updates about each of the podcast episodes, and tips for improving your account management skills.
Released:
Nov 30, 2021
Format:
Podcast episode
Titles in the series (100)
Why you need a relationship with marketing procurement, with Tina Fegent: In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management. Tina has worked both client side for companies such as Orange and agency side in the role of Commercial Director so really understands what works and doesn't work when it comes to creating and developing relationships with the procurement team. In this episode Tina shares; - The most common complaint she hears from clients about agency account management - What great account management looks like for her - Why developing relationships with procurement is good for agency business - Ideas you can try right now for how to engage with procurement - What to avoid when pitching - What management consultancies are doing really well that agencies should be doing more of.... ....and lots more! So grab a pen and get ready to take by Creative Agency Account Manager Podcast