37 min listen
How to move from agency employee to agency owner, with Simon Barbato
How to move from agency employee to agency owner, with Simon Barbato
ratings:
Length:
47 minutes
Released:
Mar 23, 2021
Format:
Podcast episode
Description
This episode is for you if you're working for a creative/digital agency and are thinking about becoming an agency owner.
It's also one to listen to if you're in a planning role (sometimes referred to an agency strategist) or are wondering whether your talents might be suited to this role.
Simon Barbato is the founder of Mr. B and Friends. Like me he started his career in advertising in the 1990s in client service.
He quickly then transitioned into a strategist/planner role and then eventually became an agency owner.
In this episode, he is going to share his journey, the ups the downs, and also his advice for you if you're considering something similar. He's also going to share why he believes now is a great time to make that leap.
I've asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one.
Enjoy.
It's also one to listen to if you're in a planning role (sometimes referred to an agency strategist) or are wondering whether your talents might be suited to this role.
Simon Barbato is the founder of Mr. B and Friends. Like me he started his career in advertising in the 1990s in client service.
He quickly then transitioned into a strategist/planner role and then eventually became an agency owner.
In this episode, he is going to share his journey, the ups the downs, and also his advice for you if you're considering something similar. He's also going to share why he believes now is a great time to make that leap.
I've asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one.
Enjoy.
Released:
Mar 23, 2021
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast