37 min listen
How to present new ideas with behavioural science in mind
How to present new ideas with behavioural science in mind
ratings:
Length:
15 minutes
Released:
Feb 12, 2021
Format:
Podcast episode
Description
In this episode I reflect on some recent research on how status quo bias affects a client's decision making process and why that's important for us to know when presenting new ideas.
In this episode we dive into why when presenting new ideas to our clients that require them to make a big change, it's useful to understand the psychology of why they might be reluctant to.
By knowing this we're then able to present the ideas with this in mind and provide the information that they require to make their decision.
I hope you enjoy this episode and I'd love to hear your thoughts on this topic.
In this episode we dive into why when presenting new ideas to our clients that require them to make a big change, it's useful to understand the psychology of why they might be reluctant to.
By knowing this we're then able to present the ideas with this in mind and provide the information that they require to make their decision.
I hope you enjoy this episode and I'd love to hear your thoughts on this topic.
Released:
Feb 12, 2021
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast