37 min listen
Bonus episode 4 of 5: How to get your account managers to ask better questions (and how it can increase client lifetime value)
Bonus episode 4 of 5: How to get your account managers to ask better questions (and how it can increase client lifetime value)
ratings:
Length:
5 minutes
Released:
Nov 30, 2023
Format:
Podcast episode
Description
Welcome to number 4 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers.
Why do so many account managers miss out on new account growth opportunities in client meetings? Often it's because they haven't asked the right questions. Or maybe they've asked some of the right questions but didn't have the confidence to probe deeper in their questioning.
In this short episode, I share why investing the time to help your account managers ask better questions could make a big difference to your bottom line, particularly when it comes to increasing client lifetime value.
If you'd like support with upskilling your account managers, check out my Account Accelerator™ programme. It's a 12 month training and coaching programme that's specifically designed to build an entrepreneurial mindset in your account management team. It covers all the areas in this special podcast series and much more. So if you'd like to have a conversation about how I could help your account managers, then email me at jenny@accountmanagementskills.com to find out more.
https://www.accountmanagementskills.com/account-accelerator
Why do so many account managers miss out on new account growth opportunities in client meetings? Often it's because they haven't asked the right questions. Or maybe they've asked some of the right questions but didn't have the confidence to probe deeper in their questioning.
In this short episode, I share why investing the time to help your account managers ask better questions could make a big difference to your bottom line, particularly when it comes to increasing client lifetime value.
If you'd like support with upskilling your account managers, check out my Account Accelerator™ programme. It's a 12 month training and coaching programme that's specifically designed to build an entrepreneurial mindset in your account management team. It covers all the areas in this special podcast series and much more. So if you'd like to have a conversation about how I could help your account managers, then email me at jenny@accountmanagementskills.com to find out more.
https://www.accountmanagementskills.com/account-accelerator
Released:
Nov 30, 2023
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast