37 min listen
How to lead the team as agency client services director, with Paul Kirkley
How to lead the team as agency client services director, with Paul Kirkley
ratings:
Length:
40 minutes
Released:
Feb 23, 2021
Format:
Podcast episode
Description
Paul Kirkley has spent his entire career in agency account management. He knew from a young age he wanted to work in advertising and has certainly fulfilled his ambition.
He now works for one of the UK's top creative agencies, MadeBrave as Client Services Director and his experience includes 20 years with JWT (now Wunderman Thompson) working as Global Business Director for brands such as Nestle, Jaguar and Kenco (JDE) where he also lead a client services team of 120.
In this chat, he shares:
* Why always being curious and genuinely interested in the client's business is key to success
* How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your account management role
* Why the best briefings come out of the best questioning and listening
* Tips for how to become a client's trusted advisor
* How to lead, inspire and set the account management team up for success
* The skills you need to be an effective client services director
* How to make sure you stay relevant and valuable to your client
* The biggest challenges faced by client services directors and how to prepare for them
* How remote working has changed the way account managers now interact with clients
* What skills you need to work with global brands
* How to be introduced to the client's C-Suite
* How agencies will evolve in the future
and lots more...
He now works for one of the UK's top creative agencies, MadeBrave as Client Services Director and his experience includes 20 years with JWT (now Wunderman Thompson) working as Global Business Director for brands such as Nestle, Jaguar and Kenco (JDE) where he also lead a client services team of 120.
In this chat, he shares:
* Why always being curious and genuinely interested in the client's business is key to success
* How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your account management role
* Why the best briefings come out of the best questioning and listening
* Tips for how to become a client's trusted advisor
* How to lead, inspire and set the account management team up for success
* The skills you need to be an effective client services director
* How to make sure you stay relevant and valuable to your client
* The biggest challenges faced by client services directors and how to prepare for them
* How remote working has changed the way account managers now interact with clients
* What skills you need to work with global brands
* How to be introduced to the client's C-Suite
* How agencies will evolve in the future
and lots more...
Released:
Feb 23, 2021
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast