48 min listen
How to have a successful career in agency account management, with Phil Lancaster
How to have a successful career in agency account management, with Phil Lancaster
ratings:
Length:
52 minutes
Released:
Sep 10, 2020
Format:
Podcast episode
Description
Phil Lancaster has worked his entire career in agency account management.
He's worked for some of the most successful agency holding companies such as The Lowe Group and WPP where he lead global account management teams and held the role of Global Business Director for brands such as Jaguar Land Rover, Reckitt Benckiser, Bayer and Bank of America.
He has a wealth of experience working with clients at the board level and believes strongly that agency account managers need to have a relationship with the C-Suite in a client company.
Other points we discuss are:
* The value of the role of account management for both agencies and client (this has been debated recently in an IPA report)
* One of the most important ways an agency account manager can save the client money
* How account managers can position themselves as trusted advisors rather than order takers
* Where agency account managers get client management wrong
* Why C-Suite relationship building is essential
* Advice for agency account managers to strengthen relationships amidst current remote working conditions
* Phil's thoughts on how the agency landscape is changing and the future of the role of agency account management
* Phil's top advice for you if you are starting out in your career in account management.....
.....and lots more nuggets of wisdom and reflection from years of experience so this is one not to miss.
He's worked for some of the most successful agency holding companies such as The Lowe Group and WPP where he lead global account management teams and held the role of Global Business Director for brands such as Jaguar Land Rover, Reckitt Benckiser, Bayer and Bank of America.
He has a wealth of experience working with clients at the board level and believes strongly that agency account managers need to have a relationship with the C-Suite in a client company.
Other points we discuss are:
* The value of the role of account management for both agencies and client (this has been debated recently in an IPA report)
* One of the most important ways an agency account manager can save the client money
* How account managers can position themselves as trusted advisors rather than order takers
* Where agency account managers get client management wrong
* Why C-Suite relationship building is essential
* Advice for agency account managers to strengthen relationships amidst current remote working conditions
* Phil's thoughts on how the agency landscape is changing and the future of the role of agency account management
* Phil's top advice for you if you are starting out in your career in account management.....
.....and lots more nuggets of wisdom and reflection from years of experience so this is one not to miss.
Released:
Sep 10, 2020
Format:
Podcast episode
Titles in the series (100)
The fundamentals of successful client management, with Carey Evans & Simon Rhind-Tutt: Today's episode is with the founders of Relationship Audits and Management, Carey Evans and Simon Rhind-Tutt. They are invited in by creative agency leaders and client services directors to assess the strength of their client relationships and provide recommendations and guidance for how to retain and grow the accounts. In this episode they share tip after tip from years of experience talking to agency clients about what they want most from their agencies. They remind us of many of the fundamental principles of account management having spoken to hundreds of clients and having built up years of benchmarking data from client interviews about what works and doesn't work when it comes to successful agency client relationships. In this episode you'll hear: * Why becoming the go to person within your agency for a chosen topic can accelerate your career * The winning agency formula for any pitch * Wha by Creative Agency Account Manager Podcast