37 min listen
What's wrong with agency new business and how to fix it with Benjamin Dennehy
What's wrong with agency new business and how to fix it with Benjamin Dennehy
ratings:
Length:
59 minutes
Released:
Oct 17, 2023
Format:
Podcast episode
Description
Welcome to Episode 95. This episode is particularly relevant for you if you’re responsible for agency new business.
I'm joined by Benjamin Dennehy, UK's Most Hated Sales Trainer, and I hope by the end of listening to our chat it might just change your thinking about how you currently qualify prospects and sell your agency’s services, , particularly if you’ve never received any professional sales training.
Benjamin invites us to challenge our beliefs around pitching and giving away your ideas for free which is so typically entrenched in the marketing services industry.
He also shares some great examples of how to approach things differently.
NB: If you don’t like swearing this isn’t the episode for you.
Please go and follow Benjamin on LinkedIn, his content is not only useful and practical it’s very different to the usual stuff you see about sales.
http://www.linkedin.com/in/benjamindennehy/
www.salesmatrixcourses.com
www.uksmosthatedsalestrainer.com
www.youtube.com/c/UKsMostHatedSalesTrainer
If you’re listening to this at the end of 2023, I’m opening enrolment soon for my one year Account Accelerator training and coaching programme that starts on 11th January 2024. It is designed to give those responsible for account growth in the agency the entrepreneurial skills and mindset to support the growth of your client accounts and your agency.
If you're in account management at any level or you have someone in your team who this might be suitable for, please send me an email to jenny@accountmanagementskills.com or drop me a DM on LinkedIn and I’ll let you have all the details when they’re available so you can decide if it’s a good fit. Places are limited for the January cohort.
https://www.linkedin.com/in/jennyplant
I'm joined by Benjamin Dennehy, UK's Most Hated Sales Trainer, and I hope by the end of listening to our chat it might just change your thinking about how you currently qualify prospects and sell your agency’s services, , particularly if you’ve never received any professional sales training.
Benjamin invites us to challenge our beliefs around pitching and giving away your ideas for free which is so typically entrenched in the marketing services industry.
He also shares some great examples of how to approach things differently.
NB: If you don’t like swearing this isn’t the episode for you.
Please go and follow Benjamin on LinkedIn, his content is not only useful and practical it’s very different to the usual stuff you see about sales.
http://www.linkedin.com/in/benjamindennehy/
www.salesmatrixcourses.com
www.uksmosthatedsalestrainer.com
www.youtube.com/c/UKsMostHatedSalesTrainer
If you’re listening to this at the end of 2023, I’m opening enrolment soon for my one year Account Accelerator training and coaching programme that starts on 11th January 2024. It is designed to give those responsible for account growth in the agency the entrepreneurial skills and mindset to support the growth of your client accounts and your agency.
If you're in account management at any level or you have someone in your team who this might be suitable for, please send me an email to jenny@accountmanagementskills.com or drop me a DM on LinkedIn and I’ll let you have all the details when they’re available so you can decide if it’s a good fit. Places are limited for the January cohort.
https://www.linkedin.com/in/jennyplant
Released:
Oct 17, 2023
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast