36 min listen
What a senior account director does in a brand strategy agency, with Andy Kaye
What a senior account director does in a brand strategy agency, with Andy Kaye
ratings:
Length:
40 minutes
Released:
Jun 27, 2023
Format:
Podcast episode
Description
Welcome to episode 89. This episode is for you if you're curious to understand what a senior account director does in a brand strategy agency.
I chat to Andy Kaye, senior account director at Mr B & Friends and we discuss:
- the importance of being proactive with clients and staying informed about industry trends
- share tips on staying up to date with your clients business
- discuss how often you should be looking at your forecast
- why and how to build strong client relationships that result in clients coming back to you
- and how to transform your internal briefing process to make it more experiential
- and lots more...
You're going to take away some great tips from this episode that you can go back to your agency and use. And if you're in an agency account management role and you're keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses.
We are kicking off both the one week training and the nine week training in mid July 2023 and you can find all the details on my website:
https://www.accountmanagementskills.com
I chat to Andy Kaye, senior account director at Mr B & Friends and we discuss:
- the importance of being proactive with clients and staying informed about industry trends
- share tips on staying up to date with your clients business
- discuss how often you should be looking at your forecast
- why and how to build strong client relationships that result in clients coming back to you
- and how to transform your internal briefing process to make it more experiential
- and lots more...
You're going to take away some great tips from this episode that you can go back to your agency and use. And if you're in an agency account management role and you're keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses.
We are kicking off both the one week training and the nine week training in mid July 2023 and you can find all the details on my website:
https://www.accountmanagementskills.com
Released:
Jun 27, 2023
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast