37 min listen
How does a non-billable CSD spend their time in an agency?, with Luke Bowler
How does a non-billable CSD spend their time in an agency?, with Luke Bowler
ratings:
Length:
45 minutes
Released:
Jul 19, 2023
Format:
Podcast episode
Description
Welcome to episode 90, which is for you if you’d like to know what a non-billable CSD does in an agency.
Luke Bowler from Therefore Interactive joined me and he shares:
· How he went from studying to be a designer to moving to the account management role
· Why his CSD role is non-billable and how he decides where best to spend his time
· How he interacts with the project management team who are running the day to day projects
· How he cleverly keeps abreast of his client’s industry news despite the fact they’re spread across multiple industries
· The project management tools his agency is using as well as how they’re incorporating AI
If you’re listening to this episode before 20th July 2023 I’m running a free webinar on AI for account managers. Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. You can sign up to join live and also receive a recording. https://us02web.zoom.us/webinar/register/WN_Pxcr6NIuSZ-rs84h7Lap3A
If you don’t want to miss out on future free trainings, you can sign up to my newsletter by going to https://www.accountmanagementskills.com
Luke Bowler from Therefore Interactive joined me and he shares:
· How he went from studying to be a designer to moving to the account management role
· Why his CSD role is non-billable and how he decides where best to spend his time
· How he interacts with the project management team who are running the day to day projects
· How he cleverly keeps abreast of his client’s industry news despite the fact they’re spread across multiple industries
· The project management tools his agency is using as well as how they’re incorporating AI
If you’re listening to this episode before 20th July 2023 I’m running a free webinar on AI for account managers. Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. You can sign up to join live and also receive a recording. https://us02web.zoom.us/webinar/register/WN_Pxcr6NIuSZ-rs84h7Lap3A
If you don’t want to miss out on future free trainings, you can sign up to my newsletter by going to https://www.accountmanagementskills.com
Released:
Jul 19, 2023
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast