40 min listen
How an AM and PM work together in a digital agency, with Kate Vines & Kiorhte Aghoghogbe
How an AM and PM work together in a digital agency, with Kate Vines & Kiorhte Aghoghogbe
ratings:
Length:
48 minutes
Released:
Mar 21, 2023
Format:
Podcast episode
Description
Welcome to Episode 83. On this episode, we're talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam.
This is going to be particularly interesting for you if you're working in an agency with a hybrid account management role, you're doing both sides of the role currently, you might also be an agency owner who's looking at splitting the roles out and not really sure exactly how each function is going to work together.
Kate and Kio from Harlem are brilliant at breaking down what they do. We talk about:
- how the roles and the skill sets are different
- how they work together on projects and retainers
- how they manage the client relationship
- what friction points can occur and how they overcome them
- their advice for agencies thinking of moving to an AM/PM model.
As Kio says, the pure account management role is very much about understanding the client's business and market, looking proactively at how the agency can bring more value and having those client improvement conversations. And if that's something that you'd like to improve your skills in, you can go to my website, https://www.accountmanagementskills.com and book a quick call with me to see if training might be the right fit for you are a member of your team.
This is going to be particularly interesting for you if you're working in an agency with a hybrid account management role, you're doing both sides of the role currently, you might also be an agency owner who's looking at splitting the roles out and not really sure exactly how each function is going to work together.
Kate and Kio from Harlem are brilliant at breaking down what they do. We talk about:
- how the roles and the skill sets are different
- how they work together on projects and retainers
- how they manage the client relationship
- what friction points can occur and how they overcome them
- their advice for agencies thinking of moving to an AM/PM model.
As Kio says, the pure account management role is very much about understanding the client's business and market, looking proactively at how the agency can bring more value and having those client improvement conversations. And if that's something that you'd like to improve your skills in, you can go to my website, https://www.accountmanagementskills.com and book a quick call with me to see if training might be the right fit for you are a member of your team.
Released:
Mar 21, 2023
Format:
Podcast episode
Titles in the series (100)
How to lead the team as agency client services director, with Paul Kirkley: Paul Kirkley has spent his entire career in agency account management. He knew from a young age he wanted to work in advertising and has certainly fulfilled his ambition. He now works for one of the UK's top creative agencies, MadeBrave as Client Services Director and his experience includes 20 years with JWT (now Wunderman Thompson) working as Global Business Director for brands such as Nestle, Jaguar and Kenco (JDE) where he also lead a client services team of 120. In this chat, he shares: * Why always being curious and genuinely interested in the client's business is key to success * How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your account management role * Why the best briefings come out of the best questioning and listening * Tips for how to become a client's trusted advisor * How to lead, inspire and set the account mana by Creative Agency Account Manager Podcast